Our vibrant world is filled with colors, and they may affect you more than you realise as color is a powerful communication tool and plays a major role in setting up mood or state of mind and can be used to signal action. Color can deeply affect your feelings and emotions. So how exactly does color work? Why is color such a powerful force in our lives? What effects can it have on our bodies and minds?
Your feelings about color are often deeply personal and rooted in your own experience or culture. For example, while the color white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. However, researchers ha haves found that the effect of some color on people have universal meaning.
So, before you redecorate, get dressed, or serve your next meal, it might be good to keep in mind that every color create different emotion and feeling and that, colors and emotions are closely linked. Warm colors can evoke different emotions than cool colors and bright colors can create different feelings than muted colors.
Colors can make you feel happy or sad, and they can make you feel hungry or relaxed. These reactions are rooted in psychological effects, biological conditioning and cultural imprinting. That’s why it’s important to understand the psychological effects colors might have on an you.
Let’s see how different colors can impact your feelings and emotions.
1. Red Color
Red is energizing and exciting, motivating us to act. Red attracts the most attention and is associated with strong emotions, such as love and passion. Women find men who are wearing red more desirable. And it seems that men are indeed attracted to “a lady in red.” But that’s only a physical effect
It’s the universal color to signify strength, power, courage, and danger. Red is vibrant, stimulating and exciting with a strong link to sexuality and increased appetites.
It can also give confidence to those who are shy or lacking in willpower. It’s warm and positive, generally associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. It enhances metabolism, increases respiration rate, and raises blood pressure.
Red color while dressing
Wear red to energize the group or the meeting but in smaller patches of the outfit, such as a blouse or scarf. It also does wonders to uplift your mood in a dark green, grey, black and navy basic ensemble. Red ties are also favored by politicians as part of the red and blue tie partnership they wear with everything.
Red Colour while using in color therapy
Red is used to stimulate the body and mind and to increase circulation. When concentrated on to rheumatic joints, it can be beneficial. Red colour can be applied to legs, knees and ankles for ten-fifteen minutes. The frequency of red colour is slow and long and has high penetrating properties. It can stimulate the aura to such an extent that circulatory blockages can be cleared.
2. Orange color
Orange makes you feel energized and enthusiastic. This is the color of encouragement, optimism, and self-confidence, marking the extrovert. Orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange can inspire courage, enthusiasm, rejuvenation, and vitality. It can also have a stimulating effect, particularly on the appetite.
Orange enhances a feeling of vitality and happiness. Like red, it draws attention and shows movement but is not as overpowering. It is aggressive but balanced — it portrays energy yet can be inviting and friendly. Orange is great for a call to action to buy or subscribe to a product.
Orange color while dressing
In business applications, orange gives the impression of affordability, depending on the shade chosen and its combination with other colors. More gentle than red, orange represents more feminine energy and the energy of creation.
For networking or a business social gathering, wear it boldly in a blazer. Pair it with a coordinating multi-colored top and solid slacks, or more cautiously in small patches in a printed top or scarf. Orange ties for men are still on the power list so wear in an expensive silk foulard so that the colors gleam and radiate success. 10 steps to follow to achieve success and inner peace.
Orange color while using in color therapy
Orange is used to heal the lungs and to increase energy levels. Orange colour can be used on liver, kidney, heart, spleen or any other organ, which promotes good circulation. The total time of application for the colour is ten minutes. People suffering from high blood pressure should not use this colour. The more concentrated the colour, the more effective it will be.
3. Yellow color
Yellow makes you feel happy and spontaneous. Yellow is the color of the mind and the intellect, resonating with the left, logical side of the brain. It is creative, the tone of new ideas and new ways of doing things. Post-it notes and legal pads were invented in yellow for a very good reason!
Being the lightest hue of the spectrum, yellow is perhaps the most energetic of the warm colors. It is associated with laughter, hope and sunshine. It’s a warm and happy color that creates a sense of cheerfulness and playfulness, brightening people’s spirits.
However, too much yellow can be overwhelming and should be used sparingly as it can cause anxiety, nervousness, apprehension, agitation, and confrontation particularly in people who are already stressed. It can also suggest impatience, criticism, and cowardice, and motivate people to become overly critical, judgmental, and deceitful.
Yellow color while dressing
Avoid dressing in yellow when trying to influence men. They tend to see it as cheap and unsophisticated. However, it’s brilliant to help stand out from the crowd and can easily be paired with a moderating shade to add more authority such as mid-blue or forest green. Yellow ties can be worn successfully in a yellow and blue foulard print or polka dot.
Yellow Colour while using in color therapy
Yellow colour signifies wisdom. Yellow is thought to stimulate the nerves and purify the body. Any type of mental issues can be relieved by using yellow colour. A concentrated beam of yellow light about the size of a tennis ball when applied at the base and the front of the neck, has proven to be valuable for all types of nervous conditions. The normal application time of the colour is twelve minutes.
4. Green Color
Green makes you feel optimistic and refreshed. Green symbolizes health, new beginnings and wealth. Green is the easiest on the eyes and should be used to relax and create balance in a design. It is a great color to use if a company wants to depict growth, security or inspire possibility. It is restful and secure, symbolizing harmony, healing, and stability.
Darker greens relate to money, wealth and prestige, while lighter greens relate to rebirth, growth, and freshness. However, too much green can lead to feelings of envy, greed, jealousy, and selfishness.
Green color while dressing
Wear it safely and to your advantage at work, in sales presentations, asking for funding or a loan. On the lighter side of the green, turquoise and aqua are two of the most popular colors, like the darker teal, all made from varying amounts of blue and green. They remind one of sunlight on a blue sea, health, peace and abundance. Use the colors in solids or prints as tops, blouses and shells under pantsuits with camel, beige, taupe as well as purple and charcoal. Men can wear teal ties to their advantage when they want to look approachable and authoritative.
Green color while using in color therapy
The most basic colour used in all healings is green. The color is always used first and last. No matter what you are treating, it starts and finishes with green colour. Green colour is also one of the safest colours to use. The colour can be applied all over yourself and can be concentrated to any part of the body. The colour is the colour of balance that harmonizes the flow of prana or universal life force, throughout the psychic centres.
5. Blue color
Blue makes you feel safe and relaxed. It suggests loyalty and integrity as well as conservatism and predictability.
Blue has the opposite effect on the brain than red. It evokes feelings of calmness and spirituality and can reduce tension and fear, slows the pulse rate and reduces appetite. While inspiring wisdom and higher ideals, it is sincere, reserved, and quiet. Being cool, it creates a sensation of space.
Dark blues are great for corporate designs because it helps give a professional feel, but using too much can create a cold, disengaged feeling. Light blues give a more relaxing, friendly feel. Great examples are social sites like Facebook and Twitter who use lighter blues.
Blue colour while dressing
Because blue is the most universally favored color of all, it is the safest to use in business and airline uniforms. It relates to trust, honesty, and dependability, therefore helping to build customer loyalty. Blue works well for the corporate world and is often used in important meetings. Wear it when interviewing, and meeting business professionals such as accountants, insurance companies, bankers and other financial companies where trust and reliability are important.
Royal blue ties are the politician’s uniform and very predictable. Great for a conservative audience perhaps. Vary it a little with a blue or navy suit and white or pale blue shirts. What about a tie in varying shades of blue with a splash of red!
Blue colour while using in color therapy
Blue is believed to soothe illnesses and treat pain. The colour can be applied from the top of the head to the feet. The colour helps in lowering the high blood pressure and in dealing with nervous breakdown. Blue colour has high, short and quick vibrations and manifest cold. Blue colour helps people sleep better. For people with severe insomnia, low voltage dark blue light in the bedroom has proven to be beneficial.
6. Purple color
Purple makes you feel creative. Purple is associated with mystery, creativity, royalty and wealth. Lighter shades of purple are often used to soothe or calm a viewer, hence why it is used in beauty products.
The color Purple is related to spirituality. It is also an introspective tone, allowing us to connect with our deeper thoughts. People drawn to purple are usually sensitive and compassionate, understanding and supportive, thinking of others before themselves. They will often have a peaceful and tranquil quality, with quiet dignity about them.
Purple color while dressing
On your next shopping trip look for purple which is a much more creative choice than buying another black jacket. It’s a good substitute for red and goes well with most pastels to give a high contrast look of authority, without resorting to the black and white cliché. Wear it with the confidence that you are going to look expensive and creative. Purple ties and pastel mauve or pinstripe shirts for men are often favored by the more adventurous, creative dressers. Wear them with confidence if you are representing a creative industry, service or product.
Purple color while using in color therapy
Purple shades are thought to alleviate skin problems. It is a great purifier for the bloodstream and is also good for mental problems. The colour has a freeing and purifying agent. It is linked with and stimulates the Ajna chakra (third eye) and controls the pineal gland. Purple colour can be of great help in dealing with ailments of ears and eyes.
7. Pink color
Pink makes you feel playful and romantic. Pink represents femininity and romance, sensitivity and tenderness. It’s inherently sweet, cute and charming.
8. Brown color
Brown makes you feel down to earth. Brown creates a sense of stability and support. It’s warm and friendly, practical and dependable, and can also represent the old fashioned and well established.
9. Black Color
Black makes you feels sophisticated, classic and serious. Black evokes power, luxury, elegance, but can also mean professionalism, neutrality and simplicity. It’s bold, powerful and is often used to evoke mystery. In certain contexts and cultures the color black can also refer to mourning or sadness.
10. White Color
White makes you feel peaceful. White means minimalism and simplicity. Using a lot of white color in design creates a minimalist aesthetic and can result a simple, fresh and clean look. In many cultures, white is used to refer to virginity, purity and innocence. It’s also the most neutral color of all.
11. Grey Color
Grey makes you feels serious and professional. Grey is a more mature, responsible color. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion. It’s safe and quite subdued, serious and reserved.
Final Thoughts
It is important to note that colors can be subjective—what might make one person feel cheerful can make another person feel irritated depending on the viewers’ past experiences or cultural differences. These effects are subject to personal, cultural, and situational factors.
Color is not completely agreed on universally and can appeal differently to individual countries. But colors and emotions are closely linked no matter what, so you need to take their effects into account whenever you are using colors.
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